I have been posting on here nearly every day for four months.

I have been banging on about cold calling. It has got me thousands of new connections as well as a number of clients.

But I have never really explained what I actually do.

The LinkedIn gurus would be screaming at me for this. They say you should pitch in every post.

So here it is.

If you are looking for sales training in Sydney or across Australia, here is exactly how I help teams fix their outbound problems.

The Problem I Solve

I work with outbound sales teams that struggle to pick up the phone.

The struggle usually comes down to two things: volume or quality.

Usually it is both.

They either make enough calls but burn through leads with a terrible pitch. Or they are too scared to dial so the volume is non-existent.

We discuss the root cause of this fear in Overcome Call Reluctance.

The Trial Workshop

I work with most of my clients on a trial basis.

I run bespoke workshops based on their product. I look at their service. I look at their Ideal Customer Profile (ICP) and their industry.

I do not believe in generic "off the shelf" training. Selling SaaS is different to selling recruitment.

During these sessions I cover the fundamentals that actually convert.

1. What Cold Calling Isn't

We debunk the myths. We stop the "begging" mindset that we highlighted in Stop Begging for Meetings.

2. How to Introduce Yourself

The first seven seconds determine the success of the call.

3. Buyer Psychology

We look at how prospects actually make purchasing decisions. It is rarely about logic.

4. A Bespoke Framework

I build a custom framework that works with your specific buyer psychology. This is the core of our SDR Sales Training.

5. Questioning Strategies

We move away from scripts and towards conversations.

6. Understanding Objections

We teach why objections do not really exist and how to understand the truth behind them. This aligns with our work in The Sales Translator.

Implementation Is Key

At the end of these sessions the client and the salespeople decide if I am someone they can work with longer.

If so we then look to implement.

Training never works without follow-up. You can have a great workshop but if the team goes back to their desks and forgets it all on Monday morning it was a waste of money.

We focus on long-term coaching to ensure the habits stick. This is a key part of our Account Executive Training.

Who I Work With

You might think cold calling only works for certain industries.

You would be wrong.

Within four months this approach has seen me work with clients in a wide range of sectors.

  • Hospitality SaaS.
  • HR SaaS.
  • Marketing Agencies.
  • Financial Services.
  • Recruitment.
  • IT Services.

The principles of human communication apply everywhere.

If you run a sales team who struggle with picking up the phone then I might be able to help you too.

Reach out. Let's fix your pipeline.