If you run a business and are looking at your outbound strategy, have a look at what your competition are doing.
I can guarantee all of them will be using email to reach prospects.
I can guarantee the same slop will also be copied and pasted into LinkedIn DMs.
Most of them are either looking at or have bought AI tools to push out the above at a much quicker rate but with "personalisation."
Thank you, Claude.
AI Outbound Has Made Everyone Sound the Same Faster
Email is not the problem.
LinkedIn is not the problem.
AI is not the problem.
The problem is everyone is using them to send the same message to the same prospects with the same fake relevance.
"Saw your recent growth."
"Noticed you're hiring."
"Thought this might be relevant."
Your prospect has seen it all before lunch.
AI has not made most outbound better. It has made average outbound quicker.
That is not a strategy. That is a louder version of the same problem.
Only a Small Fraction of Your Competition Will Use the Phone
Only a small fraction of your competition will be using the phone.
Not because it does not work.
Because it is uncomfortable.
You will face rejection.
It does not come naturally.
And to become good at it, you have to push past the pain barrier.
I speak to directors of companies every day.
Most tell me they have not received a cold call for weeks or months.
My first ever client told me they had not had a cold call for a year.
They were a listed company.
The Phone Creates a Different Kind of Opportunity
When everyone else hides behind email and LinkedIn, a good phone call stands out.
Not a scripted pitch.
Not a desperate meeting request.
A thoughtful business conversation.
One where you ask for permission, lead with a problem, listen properly, and work out whether there is anything worth discussing.
That is why cold calling still wins on qualified meetings. You can qualify in real time. You can hear tone. You can ask the next question. You can find out whether the prospect actually cares.
You cannot do that properly in a cold email sequence.
Want to Work With Your Dream Clients?
Pick up the phone.
It works.
Yes, it is uncomfortable.
That is the point.
Your competitors are choosing the comfortable option. They are automating more emails, sending more DMs, and pretending personalisation is the same as relevance.
You can choose the channel they are avoiding.
If your team is struggling with what happens after someone picks up, our Phone Sales Training teaches them how to turn the call into a proper business conversation.