Deaths caused by alcohol in Australia in 2014: 1,765.

Deaths in 2024 via cold call: 0.

Happy Hour Yes, Power Hour No

"Shall we grab a few at happy hour?"

Salespeople: "Sure!"

"Wanna make some dials for power hour?"

Salespeople: "No thanks."

"Cold calling is a lot better for you than alcohol. And if the power hour doesn't go well, there is always beer."

The Fear Doesn't Match the Risk

A stranger, who is probably having a bad day, might hang up on you. That is the worst case scenario on a cold call.

Let's run through what a bad call actually costs you:

  • No one close to you has died.
  • You haven't died.
  • No one close to you has gotten ill as a result.
  • You haven't got ill.
  • Your salary is still getting paid.
  • So is your pension.
  • You still have food in your fridge.
  • You're not getting evicted as a result of the call.
  • The call hasn't made you bankrupt.

A few bad cold calls have zero effect on your life. Rejection is not the problem people make it out to be.

Put the Reps In

Most prospects respect the craft. Get onto the next one.

If you let a bad call drag you down, it will only ruin the next one. That is the actual risk — not the hang-up itself, but letting it sit in your head for the next 40 dials.

Power hour works the same way as the pub. You commit, you show up, you get through the round. The difference is one builds your career. The other builds a hangover.

If your team dodges the phone and runs to the inbox, our SDR Sales Training gets them through the reluctance and into the dials.