It is 2026.
Cold calling is dead.
Just listen to the social media gurus.
They are all making loads of money through "social selling" and automated sequences and LinkedIn spamming.
No phones for them. Loads of money! That is the dream.
The best bit? You can do it too.
Just buy their $1,997 course and it is all yours. So easy.
The Great Distraction
I am being sarcastic of course.
But this narrative is the best thing that has ever happened to my business.
The more courses everyone buys the easier cold calling becomes for me and my clients.
While your competitors are hiding behind their screens trying to automate a human relationship the phone lines are wide open.
They are relying on the lie we debunked in The Warm Call Delusion. They think if they post enough content the leads will magically appear.
Decision makers are drowning in LinkedIn DMs. They are deleting thousands of automated emails. But their desk phones? They are silent.
This digital noise creates a vacuum. And if you are brave enough to pick up the phone you can fill it.
The Competitive Advantage
If everyone else is zigging you should zag.
We have seen this shift clearly in our recent data from Cold Calling Case Study. The connect rates for cold calling are actually going up because no one else is doing it.
Think cold calling doesn't work?
I picked up a major client last year simply by picking up the phone. No warm up. No social selling. Just a conversation.
If you are looking for sales training in Sydney, you have two choices in 2026.
You can join the herd and compete with millions of spam bots.
Or you can learn the skill that actually prints money.
Make Money Together
If you run a sales team who are scared of the phone you have a problem.
Fear usually comes from a lack of skill. We discuss how to translate that fear in The Sales Translator.
Do not let your team hide behind the "cold calling is dead" excuse. It is just a convenient way to avoid the hard work.
Get in touch.
Ready to stop procrastinating and start mastering real cold calling skills? Our SDR training program teaches you how to engage prospects from the first second, qualify effectively, and book meetings without wasting time on pointless warming sequences.