The greatest things in life come from taking risks.

But not everyone has the same appetite for risk.

A $5,000 Risk

Twelve years ago, at the age of 22, I booked a one-way ticket to Australia from the UK.

I didn't know anyone here, had less than $5,000 to my name, no job, and just three days of accommodation booked. I had never even set foot in the country before.

At the time, I was met with questions from concerned family and friends:

  • "What if you don't find work?"
  • "What if you don't like it?"
  • "What if you miss home?"
  • "Shouldn't you just find a grad scheme?"

To them, the move was seen as a massive risk.

But for me? It was no risk at all. If I didn't like it here, I could just move back home. I could always earn the money back.

Twelve years later, and with a lot of hard work, I now call Australia my home. I couldn't be happier with the decision my 22-year-old self made.

The Problem with Sales Reps Today

So many people don't take enough 'risks' in life.

And that is because they think of everything that can go wrong. But they forget that almost everything is reversible.

Salespeople, in particular, are far too risk-averse.

"What if they say no? What if they don't take sales calls? What if they're busy when I call?"

This is the root cause of call reluctance.

If you are sitting there today, dreading making calls, stop thinking about all the things that can go wrong. None of it is permanent. A bad call does not ruin your career. Rejection is just part of the process.

Think About What Can Go Right

Pick up the phone. Take the risk. Start believing in yourself, your product, and your service.

Instead of fearing the worst, start thinking of what can go right. You might just find the exact person who has been waiting for a solution like yours.

There is so much to gain, and very little to lose.

If your team is struggling with the fear of the phone, our SDR Sales Training helps reps build the confidence to stop worrying and start dialing.